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Subject: Re: UKNM: redeye urls
From: Paul Cook
Date: Wed, 12 Apr 2000 13:37:52 +0100


Red Eye URLs are like media codes in conventional media. They tell our
client's which site, section or creative generates a response and then we
tell the lifetime value of each combination (for a small fee).


>My question is : What is a 'redeye url' when used in a media planning
>and buying context.
>I hope you can help.
>Don Jenkins
>Don Jenkins - Online Marketing Supervisor
>Creative Digital
>e. don [dot] jenkinsatcreativedigital [dot] co [dot] uk
>t. 0117 914 9420
>f. 0117 914 9424

Paul Cook
Chief Executive
Red Eye International Ltd (Head Office)
tel 020 8995 8055
fax 020 8995 8056
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