RE: UKNM: Post Click

[Paul Cook]

RedEye's RedSource product does exactly this. Cookie-based, it tracks the

lifetime value of each ad impression (site,section,banner). It tracks

off=line media, e-mails and affliate programmes.


Because it traps data within forms it can report exactly which products are

sold and the associated revenue. You can put in the media costs and get the

ROI figures straight from your Web reports.


Anyone would have thought we are planting these!


Paul


>-----Original Message-----

>

From: William Wemyss [williamwpanlogic [dot] co [dot] uk (mailto:williamwpanlogic [dot] co [dot] uk)]

>Sent: Wednesday, April 12, 2000 12:35 PM

>

To: uk-netmarketingchinwag [dot] com

>Subject: UKNM: Post Click

>

>

>Hi,

>

>Does anyone out there know of any packages that give you comprehensive post

>click analysis on banner advertising i.e. what actually is the cost of

>acquiring a customer rather than just the clcik through rate. Also can it

>tell you which banner on which site is producing the 'right' quality of

>traffic etc. Any help greatly appreciated

>

>William Wemyss

>Director

>www.panlogic.co.uk

>(44) 020 7348-6050

>'e-targeting solutions'


--------------------------------------------------------

Paul Cook				t. 0181 995 8055

Managing Director			f. 0181 995 8056

Red Eye International Ltd.		www.redeye.com

D I G I T A L  M A R K E T I N G  A P P L I C A T I O N



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Affiliate Solutions Seminar - London, England

A one day seminar for Merchants and Affiliates which

focuses on Revenue Sharing and Affiliate Marketing

for the online industry. Being held April 26, 2000, at the

MayFair Inter-Continental. http://seminars.internet.com

--------------------------------------------------------

Search Engine Strategies Seminar - London, England

Moderated by Search Engine expert, Danny Sullivan. A seminar

for Web marketers which focuses on the latest strategies for

generating traffic from search engines. April 27, 2000 at the

MayFair Inter-Continental.  http://seminars.internet.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com