No Subject

[Graham Humphreys]

William Wemyss wrote:


Hi,


Does anyone out there know of any packages that give you comprehensive post

click analysis on banner advertising i.e. what actually is the cost of

acquiring a customer rather than just the clcik through rate. Also can it

tell you which banner on which site is producing the 'right' quality of

traffic etc. Any help greatly appreciated


William Wemyss

Director

www.panlogic.co.uk

(44) 020 7348-6050

'e-targeting solutions'


------------------------------



The problem with most post-click packages is that they don't just plug and

play out of the box (mentioning no names) and often require months of

integration (still mentioning no names). When you've finished, you still

have a solution that is more off-the-peg than tailor-made.


<plug>


We got so frustrated with the lack of decent tools, we decided to develop

our own post-click and path analysis technology, which we use with our

marketing clients. This way we can tailor it to the individual requirements

of a site, and calculate the cost per

click/action/registration/sale/customer from different sources and/or

creatives at different times. Does rather help with media negotiations.

Can't think what a marketing agency would do without this, really ;-)


</plug>


Graham Humphreys

Digital Marketing Consultant

Hyperlink Marketing

email:

graham [dot] humphreyshyperlink [dot] com

tel: +44 (0)171 240 8121

mob: +44 (0)7050 162 677


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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