Re: UKNM: Childrens Online Privacy Protection Act

[Mike Butcher]

>Anyone got any comments (our learned friends perhaps?) on the Childrens

>Online Privacy Protection Act? I got an email from Excite saying something

>about changing their email system to comply with it. The law is being

>instituted by the Federal Trade Commission in the US.


It's a very hot topic Stateside and has enormous implications for online

advertising there. Privacy generally is so contentious that the Fast Foward

(http://www.fastinfo.org) initiative on net advertising was floating the

idea last year that all banner ads run on US sites might have to carry a

'P' for Privacy logo to indicate the advertiser complied with privacy and

other regulations. Moves like these coud well affect UK companies wishing

to run banners on US sites in terms of creative and complying with data

regulations. The COPP Act must also affect US operations over here given

SEC regs etc.


see also:

http://www.thestandard.com/article/display/0,1151,14382,00.html


Mike Butcher, Editor, New Media Age, 50 Poland St, London W1V4AX

T: 020 7 943 8134     F: 020 7 578 7244   http://www.nma.co.uk

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