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Subject: Re: UKNM: longer question re pr
From: Mike Bracken
Date: Thu, 13 Aug 1998 16:18:57 +0100

>When Football 365 launched it recieved massive publicity, I think every
>quality paper covered it ranging from 1/2 page in the Guardian to smaller
>articles in the Sunday Times and Telegraph.

And a certain Mr Kelly told a lot of journo's about it.

Certainly all the marketing &
>media press placed several articles about the proposition.

Maybe this is an issue of semantics, but what do you mean by 'placed'? Was
it that journalists decided that the issue was worthy of column inches and
chose to run it. If so, is that good PR/marketing or just a case of
publications selecting articles that are valid for their readership?

>At the time we were carefully managing what would be covered when so that
>we always had a new story from Fundraising to launch and beyond. Our PR
>people had to do allot more than just PR releases.

I'm sure they did, and I'm sure they did a good job, I just don't understand
your use of 'placing' that's all. Maybe we shd go offline about this.....


  Re: UKNM: longer question re pr, Kevin Rice
  Re: UKNM: longer question re pr, Alex Balfour

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