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Subject: Re: UKNM: 'placing'
From: gmorleyf
Date: Thu, 13 Aug 1998 17:39:09 +0100

This is an age old PR problem. Was the PR agency responsible for securing
a massive amount of column inches, or was the story too good to be left out
by the press? In the end a PR agency has to be judged on their overall
ability to cover the ground and ensure that the right message is
communicated in all relevant publications, whether or not they are dealing
with a 'natural' story.

With regard to 'placing', I would say this refers to the art of persuading
journalists to write about something they would normally not cover - either
a 'weak' story or several stories on the same subject - ie a pretty blatant


mike [dot] brackenatguardian [dot] co [dot] uk on 08/13/98 04:02:50 PM

Please respond to uk-netmarketingatchinwag [dot] com

To: uk-netmarketingatchinwag [dot] com
cc: (bcc: Gifford Morley-Fletcher/Grey Direct)
Subject: Re: UKNM: longer question re pr

>When Football 365 launched it recieved massive publicity, I think every
>quality paper covered it ranging from 1/2 page in the Guardian to smaller
>articles in the Sunday Times and Telegraph.
And a certain Mr Kelly told a lot of journo's about it.
Certainly all the marketing &
>media press placed several articles about the proposition.
Maybe this is an issue of semantics, but what do you mean by 'placed'? Was
it that journalists decided that the issue was worthy of column inches and
chose to run it. If so, is that good PR/marketing or just a case of
publications selecting articles that are valid for their readership?
>At the time we were carefully managing what would be covered when so that
>we always had a new story from Fundraising to launch and beyond. Our PR
>people had to do allot more than just PR releases.
I'm sure they did, and I'm sure they did a good job, I just don't
your use of 'placing' that's all. Maybe we shd go offline about this.....

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