[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: 'placing'
From: Mike Bracken
Date: Thu, 13 Aug 1998 18:34:19 +0100

>With regard to 'placing', I would say this refers to the art of persuading
>journalists to write about something they would normally not cover - either
>a 'weak' story or several stories on the same subject - ie a pretty blatant

Exactly. Couldn't agree more. This, for me, is where good PR and marketing
people earn their corn.

I've always felt that this argument exposes the one-way nature of
PR/marketing pitching/placing, especially in the online area. When a story
is picked up on, the agency, often rightly, take the praise, regardless of
whether they merit it.

Yet what happens when an article is written because the journalist disagreed
with the line presented by an agency, or exposed a flaw in the line given by
a company due to an agency's inability to communicate the content. I know
this happens a lot in IT PR, as Alex rightly pointed out, because the
subject matter is often very complex and difficult to summarise.

In these cases, is this 'unplacing' or 'misplacing'?

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]