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Subject: Re: UKNM: Re: Portals?
From: Matteo Berlucchi
Date: Thu, 20 Aug 1998 13:49:25 +0100

Glen Collins wrote:

>A site with regular, sustainable mega-traffic, who's users behaviour
>is to jump off the site when tempted away.

>Hmm - sounds ideal for an advertiser looking for clickthrough.

If it were 'ideal', advertisers would get more than 2%-4% CTR.

Do you think a banner for mountain bikes would be better placed on a
portal with mega traffic or on the leading cycling e-zine?


Matteo Berlucchi E: matteoathyperlink [dot] com
Web Marketing Manager A: matatairmail [dot] co [dot] uk
Hyperlink plc T: +44 171 240 8121
8 Upper St Martin's F: +44 171 240 8098
London WC2H 9DL W: www.hyperlink.com

  RE: UKNM: Re: Portals?, Glen Collins

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