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Subject: RE: UKNM: Re: Portals?
From: Glen Collins
Date: Thu, 20 Aug 1998 12:14:06 +0100

> Jim Sterne wrote:
> >The smart money is pouring into the portals because
> >that's where ALL the eyeballs are. The portals are
> >figuring out how to identify and cater to those
> >eyeballs and it goes far beyond pointing the way.
> Sure, but how *long* does anyone stay on a portal site? A site may have
> 20m+ impressions a month but what is that worth when 90% of the traffic
> only spends 10 minutes on the site? Surely depth of interaction and user
> loyalty, not just buckets of eyeballs, is a better goal and therefore a
> route to a better media property?

A site with regular, sustainable mega-traffic, who's users behaviour is to
jump off the site when tempted away.

Hmm - sounds ideal for an advertiser looking for clickthrough.

Glen Collins
Online Marketing Director
Foresight Europe Ltd
Tel: +44 (0)181 237 5580
Mob: 0777 589 4863
Fax: +44 (0)181 741 8461

  UKNM: Re: Portals and Eyeballs, neville clarke
  RE: UKNM: Re: Portals?, Mike Butcher
  Re: UKNM: Re: Portals?, Matteo Berlucchi

  Re: UKNM: Re: Portals?, Mike Butcher

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