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Subject: Re: UKNM: Re: Portals?
From: Mike Butcher
Date: Thu, 20 Aug 1998 11:08:42 +0100

Jim Sterne wrote:

>The smart money is pouring into the portals because
>that's where ALL the eyeballs are. The portals are
>figuring out how to identify and cater to those
>eyeballs and it goes far beyond pointing the way.

Sure, but how *long* does anyone stay on a portal site? A site may have
20m+ impressions a month but what is that worth when 90% of the traffic
only spends 10 minutes on the site? Surely depth of interaction and user
loyalty, not just buckets of eyeballs, is a better goal and therefore a
route to a better media property?


Mike Butcher, Editor, New Media Age,
T:(+44)171 9704812 2 Berners St, London
F:(+44)171 9704899 http://www.nma.co.uk

  Re: UKNM: Re: Portals?, Jim Sterne
  Re: UKNM: Re: Portals?, Kevin Rice
  Re: UKNM: Re: Portals?, Phil Gyford
  Re: UKNM: Re: Portals?, Nick Gilbert
  RE: UKNM: Re: Portals?, Glen Collins

  UKNM: Re: Portals?, Ray Taylor
  Re: UKNM: Re: Portals?, Jim Sterne

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