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Subject: Re: UKNM: Re: Portals?
From: Jim Sterne
Date: Wed, 19 Aug 1998 20:47:45 +0100

At 12:05 AM 8/19/98 +0100, Ray Taylor wrote:

>Portals are about wrapping second hand content around one or two bits of
>newish information.

But only one or two are necessary.

>This constant recycling of information that has characterised the early
>years of the Web will not survive 1999.

>The days of the portal are numbered.

Beg to differ. People need pointers. People need
directories. The new content is out there is such
mass quantity that the only hope for your Mum and
her sister to find the really current, latest and
greatest is by counting on Yahoo to bring it to

The smart money is pouring into the portals because
that's where ALL the eyeballs are. The portals are
figuring out how to identify and cater to those
eyeballs and it goes far beyond pointing the way.

If their days are numbered, it's a fairly large number.

Jim Sterne Target Marketing of Santa Barbara
jsterneattargeting [dot] com www.targeting.com
Author: "World Wide Web Marketing" +1 805-965-3184
"Customer Service on the Internet" Consultant
and "What Makes People Click - Advertising on the Web"

  Re: UKNM: Re: Portals?, Mike Butcher
  Re: UKNM: Re: Portals?, siobhan

  UKNM: Re: Portals?, Ray Taylor

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