Re: UKNM: Re: Portals?

[Jim Sterne]

At 12:05 AM 8/19/98 +0100, Ray Taylor wrote:


>Portals are about wrapping second hand content around one or two bits of

>newish information.


But only one or two are necessary.


>This constant recycling of information that has characterised the early

>years of the Web will not survive 1999.


>The days of the portal are numbered.


Beg to differ. People need pointers. People need

directories. The new content is out there is such

mass quantity that the only hope for your Mum and

her sister to find the really current, latest and

greatest is by counting on Yahoo to bring it to

them.


The smart money is pouring into the portals because

that's where ALL the eyeballs are. The portals are

figuring out how to identify and cater to those

eyeballs and it goes far beyond pointing the way.


If their days are numbered, it's a fairly large number.



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Jim Sterne           Target Marketing of Santa Barbara

jsternetargeting [dot] com

                www.targeting.com

Author: "World Wide Web Marketing"     +1 805-965-3184

"Customer Service on the Internet"          Consultant

and "What Makes People Click - Advertising on the Web"

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