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Subject: Re: UKNM: Re: Portals?
From: Mike Butcher
Date: Mon, 24 Aug 1998 14:31:10 +0100

>At 12:16 24/08/98 +0100, Lard <lardatgross [dot] net> wrote:
>>Beeb.com's numbers are pretty lame.
>>from 3.5 million (real, Type A) pageviews in March to 4 million pageviews
>>in June... that's stagnation in the current marketplace...
>>in the same time period www.news.bbc.co.uk went from 8 million pageviews to
>>16 million... and www.bbc.co.uk went from 8 million to 12 million...
>>bearing in mind www.beeb.com gets a fair proportion of its traffic as click
>>thoughs from www.bbc.co.uk, this is doubly bad news...
>What is a "real, Type A" pageview?

Type A is ABC//electronic's term for page impressions requested and viewed
by people, as opposed to IE4 crawlers and search engine robots (Type B).
These figures are available from ABC's site at


The BBC now breaks out its audits between Type A and Type B. Most other
publishers are looking at doing the same from September.

Our own recent monthly Traffic Update (August 13th issue) carried a
publishers statement from BBC News Online stating that their traffic had
gone down to 14.89m impressions in July - so it sounds like the World Cup
had a lot to do with that 16.98m figure.


Mike Butcher - Editor - New Media Age
T:(+44)171 9704812 2 Berners St, London
F:(+44)171 9704899 http://www.nma.co.uk

  Re: UKNM: Re: Portals?, neville clarke

  Re: UKNM: Re: Portals?, Lard
  Re: UKNM: Re: Portals?, neville clarke

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