UKNM: What's An Internet Stock Worth?

[Steve Mynott]

http://dailynews.yahoo.com/h/nm/19990812/wr/stock_worth_2.html


"Those Stanford grad students have some answers. If you're trying to

measure the worth of a relatively new Web-based company, they suggest

that you abandon traditional measures of worth, such as price to book

value or price to earnings. Then they suggest abandoning the rules of

the recent past: Measures like name recognition or Web hits a day are

passe, too.


Look to some of the analysts who are trying to develop new measures of

'net company worth. They are looking at data like lifetime value per

user, and comparing revenue growth with the marketing dollars that

produced it. Ignore the raft of promotions that companies are putting

out on themselves, and look for companies that have good businesses

online or off."


-- 

1024/D9C69DF9 steve mynott

stevetightrope [dot] demon [dot] co [dot] uk

 http://www.pineal.com/


the individual choice of garnishment of a burger can be an important

point to the consumer in this day when individualism is an increasingly

important thing to people.

        -- donald n. smith, president of burger king 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html