Re: UKNM: Data on On-Site Games and traffic

[Carol]

I know I don't work for Carlton any more, but if you're interested in this

thread you should take a look at htttp://www.jamba.co.uk


Carol



Chetan Damani wrote:


> most Web games are designed to be completed only once, people dont return

> time and time again to play these games..most play it once, just for fun no

> body expects you to trade in your quake/play station for these net games.

>

> I think that most games on the web, are there as you mentioned for branding,

> now a days its hard to find a movie site without a game accociated with it.

> I have also noticed that games are usually used on sites where users are

> unlikely to come back again and again, they are used by companies to keep

> people there as long as possible on there first visit and probably last

> visit. e.g a movie site.

>

> Another reason people have games is to show of there talent, skills.

>

> Then you get the cool games as mentioned fantasy football leagues etc, these

> bring in the community value, they are solely working because of the number

> of people interacting with them.

>

> You have to take into account that these web based games are secondary to

> the real content on the site, something to do while your surfing/browsing

> there site.

>

> -----Original Message-----

> From: Vincent O'Keeffe

>

To: uk-netmarketingchinwag [dot] com

> Sent: 8/19/99 11:05 AM

> Subject: UKNM: Data on On-Site Games and traffic

>

> Hi folks,

>

> Don't know if this has been covered in the recent games debate, but

> could

> someone tell me if there is anything more than anecdotal evidence

> linking

> on-site games (Shockwave and the like) to web site traffic / popularity?

>

> You know the types of useless brand-centric doo-hickeys I'm talking

> about.

> Personally, I can see how having a game on your site might peak a user's

> interest initially but since the majority of games that you find on

> sites

> are rubbish, they won't bother playing it a second time. I mean, as a

> web

> user, I have a choice with my time to play either Quake2 or wait to

> download

> a particulalry awful version of Pac Man from a site. Why would I, or

> anyone

> else, bother?

>

> Now, I know some games can be quite compelling - quizzes, fantasy

> leagues

> etc - but I'd like to know if the reflex to put games on a site to

> improve

> traffic is based on reality or erroneous assumption.

>

> Cheers,

>

> Vincent

> _______________________________________________________

> Vincent O' Keeffe

> Octagon Technologies Limited            Tel:    353 1 260 2497

>

Web-based Business Solutions E-Mail:vokoctagon [dot] ie

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