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Subject: Re: UKNM: Data on On-Site Games and traffic
From: Carol
Date: Fri, 20 Aug 1999 17:14:29 +0100

I know I don't work for Carlton any more, but if you're interested in this
thread you should take a look at htttp://www.jamba.co.uk


Chetan Damani wrote:

> most Web games are designed to be completed only once, people dont return
> time and time again to play these games..most play it once, just for fun no
> body expects you to trade in your quake/play station for these net games.
> I think that most games on the web, are there as you mentioned for branding,
> now a days its hard to find a movie site without a game accociated with it.
> I have also noticed that games are usually used on sites where users are
> unlikely to come back again and again, they are used by companies to keep
> people there as long as possible on there first visit and probably last
> visit. e.g a movie site.
> Another reason people have games is to show of there talent, skills.
> Then you get the cool games as mentioned fantasy football leagues etc, these
> bring in the community value, they are solely working because of the number
> of people interacting with them.
> You have to take into account that these web based games are secondary to
> the real content on the site, something to do while your surfing/browsing
> there site.
> -----Original Message-----
> From: Vincent O'Keeffe
> To: uk-netmarketingatchinwag [dot] com
> Sent: 8/19/99 11:05 AM
> Subject: UKNM: Data on On-Site Games and traffic
> Hi folks,
> Don't know if this has been covered in the recent games debate, but
> could
> someone tell me if there is anything more than anecdotal evidence
> linking
> on-site games (Shockwave and the like) to web site traffic / popularity?
> You know the types of useless brand-centric doo-hickeys I'm talking
> about.
> Personally, I can see how having a game on your site might peak a user's
> interest initially but since the majority of games that you find on
> sites
> are rubbish, they won't bother playing it a second time. I mean, as a
> web
> user, I have a choice with my time to play either Quake2 or wait to
> download
> a particulalry awful version of Pac Man from a site. Why would I, or
> anyone
> else, bother?
> Now, I know some games can be quite compelling - quizzes, fantasy
> leagues
> etc - but I'd like to know if the reflex to put games on a site to
> improve
> traffic is based on reality or erroneous assumption.
> Cheers,
> Vincent
> _______________________________________________________
> Vincent O' Keeffe
> Octagon Technologies Limited Tel: 353 1 260 2497
> Web-based Business Solutions E-Mail:vokatoctagon [dot] ie

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  RE: UKNM: Data on On-Site Games and traf, Chetan Damani

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