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Subject: RE: UKNM: Data on On-Site Games and traffic
From: Chetan Damani
Date: Thu, 19 Aug 1999 18:57:59 +0100

most Web games are designed to be completed only once, people dont return
time and time again to play these games..most play it once, just for fun no
body expects you to trade in your quake/play station for these net games.

I think that most games on the web, are there as you mentioned for branding,
now a days its hard to find a movie site without a game accociated with it.
I have also noticed that games are usually used on sites where users are
unlikely to come back again and again, they are used by companies to keep
people there as long as possible on there first visit and probably last
visit. e.g a movie site.

Another reason people have games is to show of there talent, skills.

Then you get the cool games as mentioned fantasy football leagues etc, these
bring in the community value, they are solely working because of the number
of people interacting with them.

You have to take into account that these web based games are secondary to
the real content on the site, something to do while your surfing/browsing
there site.

-----Original Message-----
From: Vincent O'Keeffe
To: uk-netmarketingatchinwag [dot] com
Sent: 8/19/99 11:05 AM
Subject: UKNM: Data on On-Site Games and traffic

Hi folks,

Don't know if this has been covered in the recent games debate, but
someone tell me if there is anything more than anecdotal evidence
on-site games (Shockwave and the like) to web site traffic / popularity?

You know the types of useless brand-centric doo-hickeys I'm talking
Personally, I can see how having a game on your site might peak a user's
interest initially but since the majority of games that you find on
are rubbish, they won't bother playing it a second time. I mean, as a
user, I have a choice with my time to play either Quake2 or wait to
a particulalry awful version of Pac Man from a site. Why would I, or
else, bother?

Now, I know some games can be quite compelling - quizzes, fantasy
etc - but I'd like to know if the reflex to put games on a site to
traffic is based on reality or erroneous assumption.


Vincent O' Keeffe
Octagon Technologies Limited Tel: 353 1 260 2497
Web-based Business Solutions E-Mail:vokatoctagon [dot] ie

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  Re: UKNM: Data on On-Site Games and traf, Carol

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