UKNM: JUNGLE.COM

[John Braithwaite]

Perhaps they're looking for a quick IPO (although, if they have VC

behind them then this may not be necessary!) - reminds me of QXL's

campaign, I know I am cynical but I got the feeling that they weren't

necessarily trying to impress or capture buyers, but were aimed at

impressing potential investors. They'll need to impress them, they're

way over-valued.


Why else would you focus most of your marketing spend on billboards and

tubes in the Central London / City area? 

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