Re: UKNM: JUNGLE.COM

[Mike Butcher]

Funny - I've seen billboards for QXL in Essex. Perhaps they're looking for

investment from Ford Sierra drivers....


Better to impress investors with big fat user figures, no?


>Perhaps they're looking for a quick IPO (although, if they have VC

>behind them then this may not be necessary!) - reminds me of QXL's

>campaign, I know I am cynical but I got the feeling that they weren't

>necessarily trying to impress or capture buyers, but were aimed at

>impressing potential investors. They'll need to impress them, they're

>way over-valued.

>

>Why else would you focus most of your marketing spend on billboards and

>tubes in the Central London / City area?


Mike Butcher, Editor, New Media Age , 61-62 Berners St, London

Online advertising, marketing, publishing, e-commerce - every week

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