RE: UKNM: Bad search engines

[Leslie Bunder]

I think goto.com is good and there is scope for lots of sites both big and

small to get to the top.


In the case of the words chinese food, you are up against the top site that

pays 26 cents a click while to make it in the top 120 will cost 4 cents.

seems a good deal.  Also consider the cost of your listing versus the actual

number of click throughts. it will be interesting to see how many clicks

chinese food gets. if it is say 100 a month, then that will cost you $26 a

month which again is a small price to pay if it gets you an audience that

stays there. You are only paying for the traffic you get.


Chinese cooking is an even better bargain, only 20 cents to be at the top

and 1 cent gets you in the top 10.


Eat Chinese will cost you just one cent to be number one while one cent will

also make you number one for cooking chinese.


I think you need to be flexible with your search words to get yourself good

coverage.


I like the goto.com site and model and especially the fact that goto really

markets themselves and powers a number of other sites with its service which

means they are promoting themselves which has added benefits for those using

them.


Leslie



------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


------------------------------------------------------------------------


-----Original Message-----

From: Ian Fenn [

ianchopstix [dot] co [dot] uk (mailto:ianchopstix [dot] co [dot] uk)

]

Sent: 31 July 2000 18:03

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: Bad search engines



At 12:19 31/07/00 +0100, Jude wrote:

>What makes the keyword system so different from the user perspective, is

>that they only get high quality results- no rubbish- no dead links -no

links

>leading to britney spears nude mpegs ('less thats what your after). What

the

>user gets is quality.


If only that were true. My own experience of goto.com is that companies

with big bucks are being awarded search terms that they can offer only one

page of content against. They are also being allowed to have the click-thru

lead the visitor to their home page rather than to the correct and relevant

destination.


Cash-poor niche sites (like mine) end up further down in the results,

despite arguably offering more detailed and relevant content.


It therefore doesn't follow that visitors gets high quality results from

this system.


Money talks, as always.


--

Ian Fenn

http://www.chopstix.net/ - The award-winning Oriental food and culture site.



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