Re: UKNM: Tell me it's not SPAM

[Mark Bunting]

glad to be of service, although I can't have been

clear enough with my irony - we're agreeing, not

disagreeing...


Mark


--- Sam Carrington <

samcsensei [dot] co [dot] uk

> wrote:

> Would that be anything like the 3% that complain to

> the offending

> party's ISP, consumer watchdogs, industry fora, etc,

> resulting in a bulk

> mailer being shut down and/or moved on. Sounds like

> a real productive

> marketing campaign to me. Next you will be

> suggesting that we mine the

> ORBs database to find a nice handy open mail relay

> to bounce our

> pointless misdirected marketing messages through.

> 

> <RANT>

> For me spam equates less with direct mail than with

> a situation where

> someone you dont know constantly calls your

> telephone, reverses the

> charges, and refuses to hang up until they have

> finished shouting at you

> about their latest pyramid sales/get rich/stay young

> scheme. Far more

> antisocial that a bit of dead tree to chuck away

> each morning.

> </RANT>

> 

> Surely part of the opportunity offered by the net is

> the increased

> personalisation and customisation of services and

> marketing, allowing

> advertisers to treat their customers more accurately

> as individuals; to

> get to know them a little - therefore the usefulness

> of bulk (in)direct

> mail pales into insignificance next to the

> alternatives, some of which

> have already been discussed on this list. There is a

> great deal of value

> in maintaining a dialog with your customers or

> potential customers.

> Mailshots just dont cut it for me.

> 

> A little imagination goes a very very long way...

> Cheers for inciting

> the rant mark, nowt personal :)

> 

> Mark Bunting wrote:

> >  

> > direct marketing has thrived on the assumption

> that

> > the 3% who respond are worth the 97% who think

> you're

> > a bunch of wankers. i fear the same logic will

> apply

> > to email

> > 

> -- 

>     sam carrington  //  senior web developer  // 

> sensei.co.uk


=====

Mark Bunting:

mark [dot] buntinginfonic [dot] com

INFONIC Online Communications Management

Tel 020 7490 8844

http://www.infonic.com

=====



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