UKNM: Search Engines & Traffic

[John Braithwaite]

Bruce


I think that your question is almost impossible to answer - but if you are

talking about sustained traffic at that level, then you will have to have

what Sam indicates and, even with good advertising and promotional work, an

unique value proposition with a wide appeal (increasingly rare). If it's

just a general portal, you'll really have to roll out the fat wads of

advertising cash and even then I wouldn't advise this route as it seems that

the ROI on promotion of websites is dropping like a stone and, without real

credibility, you may as well save the cash, set yourself an achievable limit

that you can get through good marketing practise and succeed through organic

growth rather than the unproven (and sometimes devastatingly sacrificial)

marketing splurge 'we have to be everywhere' approach.


If the site that you are going to promote cannot sustain the interest of the

audience, then don't go chasing telephone numbers in the first place!


Cheers


JB



Date: Mon, 21 Aug 2000 10:47:44 +0100

From: Sam Carrington <

samcsensei [dot] co [dot] uk

>

Subject: Re: UKNM: Search Engines & Traffic


I think its fair to say you would not be reliant on promotion or hype to

achieve the sessions/users you quote below - ideally the content and the

value of the proposition will drive users to your site. Spend the money

developing that and you might be in with a chance. Then spend some dosh

on promotions once you have the product nailed. Hypothetically ;-)


Bruce Lewin wrote:

>

> I am trying to find out how much promotion would need be done via search

> engines and other means to get a site around 500,000 users a month (not

> unique IPs, just user sessions).

>

> I know this is a wild one, but what sort of budgets and promotions would

> people recommend to take a site to around 500,000 sessions a month from

it's

> launch. (this is only hypothetical, I have no particular site in mind, in

> case you were wondering)



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