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Subject: RE: UKNM: Top 100 UK New Media Agencies
From: Blair, Brian
Date: Fri, 25 Aug 2000 16:55:57 +0100

is not the reality that "Top 100" lists are for the benefit of the magazine
and not anyone else

we all hate them but love to read them, hence the ink they generate

the only real turnover is an apple one

modem media

-----Original Message-----
From: Dee Edwards [deeatbrainspark [dot] com (mailto:deeatbrainspark [dot] com)]
Sent: 25 August 2000 12:20
To: uk-netmarketingatchinwag [dot] com
Subject: RE: UKNM: Top 100 UK New Media Agencies

Another thing to bear in mind when 'judging' agencies on turnover is how
much of that is 'pass through'. For example, some agencies do a lot of
online media buying on behalf of their clients, so have large sums going
through their books on media spend. This could distort figures.


> -----Original Message-----
> From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Sarah
> Clelland
> Sent: 25 August 2000 10:38
> To: uknmatchinwag [dot] com
> Subject: RE: UKNM: Top 100 UK New Media Agencies
> I agree Stewart, but it seems to me that most of these lists
> are based on
> turnover, one of the reasons being that this actually protects egos.
> Marketing magazine ran their Design League Tables recently, and their
> Internet Design Agency list was completely bizarre. Based on
> Turnover, it
> actually offered two sets of figures - Turnover
> and...Internet Turnover(?).
> AKQA came first with 21,000,000 in both columns, but CLK.MPL who came
> 50th recorded their Internet turnover at a mere 448,370.

[Sam says: msg chopped]

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