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Subject: RE: UKNM: Top 100 UK New Media Agencies
From: Dee Edwards
Date: Fri, 25 Aug 2000 12:52:36 +0100

Another thing to bear in mind when 'judging' agencies on turnover is how
much of that is 'pass through'. For example, some agencies do a lot of
online media buying on behalf of their clients, so have large sums going
through their books on media spend. This could distort figures.


> -----Original Message-----
> From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Sarah
> Clelland
> Sent: 25 August 2000 10:38
> To: uknmatchinwag [dot] com
> Subject: RE: UKNM: Top 100 UK New Media Agencies
> I agree Stewart, but it seems to me that most of these lists
> are based on
> turnover, one of the reasons being that this actually protects egos.
> Marketing magazine ran their Design League Tables recently, and their
> Internet Design Agency list was completely bizarre. Based on
> Turnover, it
> actually offered two sets of figures - Turnover
> and...Internet Turnover(?).
> AKQA came first with 21,000,000 in both columns, but CLK.MPL who came
> 50th recorded their Internet turnover at a mere 448,370.

[Sam says: msg chopped]

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