RE: UKNM: Top 100 UK New Media Agencies

[Richard Johnson]

         Reply to:   RE: UKNM Digest V1 #618

Hi again


With respect to top 100 agencies, what is turnover?  We all know how much

fun it is to confuse "turnover" with "billings" but I trust the members

of this group to use these terms appropriately.


As we deal on a daily basis with the dreams of our clients, it can be

tempting to dream a little ourselves.  So who is going to be the arbiter to

keep us in reality?


By the way, for a decent chuckle, try www.bettybowers.com - she's a

better Christian than you.


Richard


owner-uk-netmarketing-digest wrote:

>UKNM Digest          Friday, August 25 2000          Volume 01 : Number

618

>

>

Date: Fri, 25 Aug 2000 10:37:41 +0100

From: Sarah Clelland <

sarah [dot] clellandsnowvalley [dot] com

>

Subject: RE: UKNM: Top 100 UK New Media Agencies


I agree Stewart, but it seems to me that most of these lists are based on

turnover, one of the reasons being that this actually protects egos.


Marketing magazine ran their Design League Tables recently, and their

Internet Design Agency list was completely bizarre. Based on Turnover, it

actually offered two sets of figures - Turnover and...Internet

Turnover(?).

AKQA came first with �21,000,000 in both columns, but CLK.MPL who came

50th recorded their Internet turnover at a mere �448,370.


Now, I for one can think of a lot of web agencies with higher turnover

than

that, so why aren't they on the list? If I was being cynical I might

suggest


that CLK.MPL's total non-Internet turnover of �11,209,000 had something

to

do with it. If this is true, then this is surely an example of

ego-protecting

behaviour by Marketing.


Turnover is a crappy criteria for compiling these lists, but other

alternatives are just as dodgy. I just want list compilers to title their

findings properly - Top 100 Web Agencies By Turnover or Top 50 Design

Agencies Listed In Order Of Their Internet-based Turnover.


I believe New Media Age is running a Top 100 web agency guide in

September.

I really hope they inject some thought into it and come up with something

better than Marketing did.


Phew - I've wanted to get that off my chest for ages, thanks.


Sarah Clelland

Snow Valley

www.snowvalley.com




=========================================

Richard Johnson

Business Development Manager

Media Works Corporate Communications Ltd

11 Lisbon Square

Leeds

LS1 4LY


tel:  0113-399-3000

fax:           3001

ISDN:          3003

www.mediaworksccl.com

=========================================



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