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Subject: RE: UKNM: Top 100 UK New Media Agencies
From: Richard Johnson
Date: Fri, 25 Aug 2000 12:49:34 +0100

Reply to: RE: UKNM Digest V1 #618
Hi again

With respect to top 100 agencies, what is turnover? We all know how much
fun it is to confuse "turnover" with "billings" but I trust the members
of this group to use these terms appropriately.

As we deal on a daily basis with the dreams of our clients, it can be
tempting to dream a little ourselves. So who is going to be the arbiter to
keep us in reality?

By the way, for a decent chuckle, try www.bettybowers.com - she's a
better Christian than you.


owner-uk-netmarketing-digest wrote:
>UKNM Digest Friday, August 25 2000 Volume 01 : Number
Date: Fri, 25 Aug 2000 10:37:41 +0100
From: Sarah Clelland <sarah [dot] clellandatsnowvalley [dot] com>
Subject: RE: UKNM: Top 100 UK New Media Agencies

I agree Stewart, but it seems to me that most of these lists are based on
turnover, one of the reasons being that this actually protects egos.

Marketing magazine ran their Design League Tables recently, and their
Internet Design Agency list was completely bizarre. Based on Turnover, it
actually offered two sets of figures - Turnover and...Internet
AKQA came first with 21,000,000 in both columns, but CLK.MPL who came
50th recorded their Internet turnover at a mere 448,370.

Now, I for one can think of a lot of web agencies with higher turnover
that, so why aren't they on the list? If I was being cynical I might

that CLK.MPL's total non-Internet turnover of 11,209,000 had something
do with it. If this is true, then this is surely an example of
behaviour by Marketing.

Turnover is a crappy criteria for compiling these lists, but other
alternatives are just as dodgy. I just want list compilers to title their
findings properly - Top 100 Web Agencies By Turnover or Top 50 Design
Agencies Listed In Order Of Their Internet-based Turnover.

I believe New Media Age is running a Top 100 web agency guide in
I really hope they inject some thought into it and come up with something
better than Marketing did.

Phew - I've wanted to get that off my chest for ages, thanks.

Sarah Clelland
Snow Valley

Richard Johnson
Business Development Manager
Media Works Corporate Communications Ltd
11 Lisbon Square

tel: 0113-399-3000
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