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Subject: Re: UKNM: Top 100 UK New Media Agencies
From: Ray Taylor
Date: Fri, 25 Aug 2000 12:37:35 +0100

Sarah Clelland <sarah [dot] clellandatsnowvalley [dot] com> said:

>Turnover is a crappy criteria for compiling these lists, but other
>alternatives are just as dodgy. I just want list compilers to title their
>findings properly - Top 100 Web Agencies By Turnover or Top 50 Design
>Agencies Listed In Order Of Their Internet-based Turnover.

It also causes a problem for those of us who are publically listed PLCs and
are required to publish audited financial data. All our competitors (media
planning and buying) multiply figures several times over and so any ranking
would place us a long ways down the list. That's because as a young
industry, most agencies are still privately-owned.

And surely the important thing is how an agency is ranked by its customers?

Ray Taylor

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  RE: UKNM: Top 100 UK New Media Agencies, Sarah Clelland

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