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Subject: Re: UKNM: Lots of promotional quotes needed
From: Jon Clarke
Date: Fri, 25 Aug 2000 12:37:33 +0100

He probably meant that they bought DR television packages - so chill

----- Original Message -----
From: Justine Koder <jkoderatignitionmg [dot] com>
To: <uk-netmarketingatchinwag [dot] com>
Sent: Friday, August 25, 2000 11:49 AM
Subject: Re: UKNM: Lots of promotional quotes needed

> To Ian at Lanson who says
> "These ads were aimed at generating response/traffic and not building
> brands!"
> AAAARRRRGGGGHHH!!! really? why on earth divorce the two?
> It's not throwing loads of money at ad production values that is
> for building brands it's an understanding of the brand equities and having
> a strategic vision before the concept is developed.
> Why on earth would anyone ever do any activity that didn't work towards
> building the brand.
> Synergy my son, synergy
> grumble, grumble, moan, moan
> Justine

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  Re: UKNM: Lots of promotional quotes nee, Justine Koder

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