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Subject: Re: UKNM: Lots of promotional quotes needed
From: Justine Koder
Date: Fri, 25 Aug 2000 12:19:19 +0100

To Ian at Lanson who says
"These ads were aimed at generating response/traffic and not building

AAAARRRRGGGGHHH!!! really? why on earth divorce the two?

It's not throwing loads of money at ad production values that is responsible
for building brands it's an understanding of the brand equities and having
a strategic vision before the concept is developed.

Why on earth would anyone ever do any activity that didn't work towards
building the brand.

Synergy my son, synergy

grumble, grumble, moan, moan


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  Re: UKNM: Lots of promotional quotes nee, Jon Clarke

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