uk-netmarketing Archive
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| Subject: | Re: UKNM: Viral Marketing Agencies |
| From: | Fiona Campbell-Howes |
| Date: | Thu, 31 Aug 2000 16:23:41 +0100 |
Netimperative reported on Tuesday that OgilvyOne was opening a whole new
viral marketing division, and their first project was to be Felix (as in
Felix cat food) the virtual pet.
http://www.netimperative.com/redirect.asp?i=12253
Not quite sure how this squares with the fact that Felix the screenmate has
been installed on my PC for many months already...
----- Original Message -----
From: Ray Taylor <ray
eyeconomy [dot] com>To: <uk-netmarketing
chinwag [dot] com>Sent: Thursday, August 31, 2000 9:37 AM
Subject: Re: UKNM: Viral Marketing Agencies
> Dan Winchester <dan
freelancers [dot] net> said:>
> > I'm trying to put togethor a list of agencies who specialise/dabble in
> viral
> > marketing.
>
> What do you need to know about viral marketing? Isn't it just some fancy
new
> jargon term for "word of mouth"?
>
> So there are agencies who get their mates to tell lots of their mates
about
> this great new site....etc?
>
> If you have something worth talking about, won't it get talked about
without
> hiring an agency for the purpose?
>
> Or perpaps you could kick something off with a bit of old fashioned
> PR/promotion.
>
> RT
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