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Subject: Re: UKNM: Viral Marketing Agencies
From: Fiona Campbell-Howes
Date: Thu, 31 Aug 2000 16:23:41 +0100

Netimperative reported on Tuesday that OgilvyOne was opening a whole new
viral marketing division, and their first project was to be Felix (as in
Felix cat food) the virtual pet.

Not quite sure how this squares with the fact that Felix the screenmate has
been installed on my PC for many months already...

----- Original Message -----
From: Ray Taylor <rayateyeconomy [dot] com>
To: <uk-netmarketingatchinwag [dot] com>
Sent: Thursday, August 31, 2000 9:37 AM
Subject: Re: UKNM: Viral Marketing Agencies

> Dan Winchester <danatfreelancers [dot] net> said:
> > I'm trying to put togethor a list of agencies who specialise/dabble in
> viral
> > marketing.
> What do you need to know about viral marketing? Isn't it just some fancy
> jargon term for "word of mouth"?
> So there are agencies who get their mates to tell lots of their mates
> this great new site....etc?
> If you have something worth talking about, won't it get talked about
> hiring an agency for the purpose?
> Or perpaps you could kick something off with a bit of old fashioned
> PR/promotion.
> RT

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