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Subject: Re: UKNM: Viral Marketing Agencies
From: Ben Thompson
Date: Thu, 31 Aug 2000 16:23:35 +0100

On Thu, Aug 31, 2000 at 09:37:10AM +0100, Ray Taylor wrote:
> Dan Winchester <danatfreelancers [dot] net> said:
> > I'm trying to put togethor a list of agencies who specialise/dabble in
> viral
> > marketing.
> What do you need to know about viral marketing? Isn't it just some fancy
> jargon term for "word of mouth"?

I think its those organise a scheme that encourages people to get their
friends to join in (i.e. that Virgin Holiday competiton from a while back).
>From memory wasn't it also called (get people to enter their friends names
into the system so that we can spam them on some dubious pretext).

Of course there are good examples and bad examples. I quite like Amazon's
refer a friend scheme (6 vouchers attest to that) and virgin's cinema ticket
was useful (until I discovered that it wasn't valid in central London) but I
rarely see the point of having to enter friend's email addresses into the
system to enter a competition.

Mind you, considering what we can do via babyhippo (up and running on Monday
folks, probably with outlook synchronisation as well) I suppose we would
have to be counted as such an agency and we will have a neat viralish
competition scheme in the near future.

Oh and I'm down in Londoni, Tuesday- Wednesday if anyone wants a run

Ben Thompson

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