[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: RE: UKNM: Most trafficked sites?
From: Leslie Bunder
Date: Thu, 31 Aug 2000 15:48:03 +0100

'er, but isn't the reason why they have MSN and other associated Microsoft
sites at the top is 'cos MSN/Microsoft is the default home page for IE users
and most people don't change their default browser, so hence everytime
someone goes online Microsoft will come top of the pops!

It's rather like if everytime IE came with fox.co.uk or sky.com as its
default then this would be the top of the list

What is more important is not so much of who is the top site in terms of
traffic but how much time do people spend on that site. Is it better to have
20 million impressions if the average time spent on the site is 5 minutes or
is it better to have one million impressions if the average time spent is 30
minutes.... methinks, we shouldn't be obsessed as to who have the biggest
amount of traffic, rather we should start getting obsessed on the issue of
how much time do people spend on a site and what can we do to improve the
sites to help users spend even more time on them!


Leslie Bunder, Content Partner Manager
Email: Leslie [dot] Bunderatentranet [dot] co [dot] uk
Tel: 07799 710831
Web: www.entranet.co.uk

-----Original Message-----
From: Melanie Clark [melclarkatmicrosoft [dot] com (mailto:melclarkatmicrosoft [dot] com)]
Sent: 30 August 2000 17:51
To: uknmatchinwag [dot] com
Subject: RE: UKNM: Most trafficked sites?

MMXI, NetValue & Netratings are the main places you'll find site traffic
data - and as an additional comment to Chetan ("Lastminute gets more traffic
than MSN.com, Microsoft.com "etc) - err, get your facts straight. All of the
above have MSN rated as the no 1 site in the UK at present. *end of rant*

Top UK traffic sites MMXI June

Melanie Clark
Sales Manager
Microsoft MSN <http://msn.co.uk/>

ScreamingMedia the leading global technology platform for
the aggregation and distribution of digital content over the
Internet, is now operating in the United Kingdom.
Get relevant and customised content to attract visitors
to your site and keep them there. Click Here!

To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]