Re: UKNM: VAT and trading locations

[Steve Johnston/IMRG]

My main point about CDnow is that they are building a model that protects 

their customers experience of the CDnow brand. I know that it is full of 

holes if you look close, but as volumes grow, they are going to accommodate 

the frailties of the marketplace in a manner that at times may undermine 

part of their difference as a retailer - i.e. massively cheaper prices - 

but in the long term will be scaleable on a customer retention basis. 


On the legislative front, the likes of CDnow are setting precedents and 

establishing some common sense so that, by the time bureaucrats catch up, 

they'll have a relatively ordered marketplace in which to legislate. But 

then I could be deluding myself about this last point.....In fact, on 

re-reading it, the notion of bureaucrats catching up is plainly nonsense 

;-)


Steve Johnston

Director of Development 

The IMRG


www.imrg.org

07000 46 46 74


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