uk-netmarketing Archive
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| Subject: | Re: UKNM: The Double Click Delusion |
| From: | Kevin Rice |
| Date: | Thu, 2 Dec 1999 12:38:18 GMT |
the software used by third-party ad-serving companies *should* have a limit
on the number of acceptable clicks from a single IP address. So, for
example, 30 seconds may be required between subsequent clicks from a single
browser. Clicks occurring less than 30 seconds after the first would be
disregarded anyway.
kevin
----- Original Message -----
From: Steve Johnston <Steve [dot] Johnston
Entranet [dot] co [dot] uk>To: <uk-netmarketing
chinwag [dot] com>Sent: Tuesday, November 30, 1999 11:16 AM
Subject: UKNM: The Double Click Delusion
> I reckon that a substantial amount of clickthroughs are simple
duplications
> generated by the (ordinary) computer user's inclination to double click on
> things to make them work.
>
> Any takers?
>
> Steve Johnston
> steve [dot] johnston
entranet [dot] co [dot] uk> mob: +44 (0)7901 853273
> off: +44 (0)1491 878787
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