uk-netmarketing Archive
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| Subject: | Re: UKNM: The Double Click Delusion |
| From: | Nigell Boulton |
| Date: | Thu, 2 Dec 1999 23:33:02 GMT |
there is a lot of variables involved, other then how fast a user clicks. The
clicks have to reach the server before they can be counted, which brings
issues such as bandwidth, server speed etc etc etc.
So no matter much time you spend doing complex calculations, you will never
get an exact figure.
Here is the calculation for you
The more clicks means we can charge more money, which means we make more
money. Simple!
----- Original Message -----
From: Kevin Rice <k [dot] rice
connexity [dot] co [dot] uk>To: <uk-netmarketing
chinwag [dot] com>Sent: Wednesday, December 01, 1999 5:34 PM
Subject: Re: UKNM: The Double Click Delusion
>
> the software used by third-party ad-serving companies *should* have a
limit
> on the number of acceptable clicks from a single IP address. So, for
> example, 30 seconds may be required between subsequent clicks from a
single
> browser. Clicks occurring less than 30 seconds after the first would be
> disregarded anyway.
>
> kevin
>
> ----- Original Message -----
> From: Steve Johnston <Steve [dot] Johnston
Entranet [dot] co [dot] uk>> To: <uk-netmarketing
chinwag [dot] com>> Sent: Tuesday, November 30, 1999 11:16 AM
> Subject: UKNM: The Double Click Delusion
>
>
> > I reckon that a substantial amount of clickthroughs are simple
> duplications
> > generated by the (ordinary) computer user's inclination to double click
on
> > things to make them work.
> >
> > Any takers?
> >
> > Steve Johnston
> > steve [dot] johnston
entranet [dot] co [dot] uk> > mob: +44 (0)7901 853273
> > off: +44 (0)1491 878787
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