Re: UKNM: re: uknm: targetted email capaigns.

[Jonathan Lumb]

On Fri, 3 Dec 1999, gary pharo wrote:


: for example, if chinwag included a link to a site that provided

: comprehensive demographic info on the top 100 sites in the uk, i am sure

: that we would all want to visit that site.


However, if someone "bought" the chinwag mailing list and sent me a mail

of this type, without any mention of chinwag, I would not be impressed. If

the mail came from the list then I wouldn't be so bothered, although I

would still delete it before reading. I am totally against people just

"buying" mailing lists. It just shows a lack of effort to promote your

site in other avenues, and really I would say it is a smack in the gob.

Use currently existing lists and newsgroups, don't start your own.


: us research shows that targeted permission based e-mail marketing

: achieves upwards of a 10% click rate and that is not something that any

: serious e-marketing person can ignore.


What was mentioned originally was not a permission based email marketing

activity at all though. It was just someone wanting to get hold of a list

of UK-based addresses to send advertising out.


jonathan lumb // creative director // sensei.co.uk 



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