re: UKNM: re: uknm: targetted email capaigns.

[ben]

"targeted" doesn't mean "opt-in".


Have a look at the dmon (Direct Marketing Online) newsgroup to see what the majority of 

"targeted" email campaigns are.


Ben 


 > ** Original Subject: UKNM: re: uknm: targetted email capaigns.

 >

** Original Sender: "gary pharo" <garypharoengland [dot] com>

 > ** Original Date: fri, 03 dec 1999 11:16:16  0000


 > ** Original Message follows... 


 >

 > on thu, 2 dec 1999 16:48:52    ray taylor wrote:

 >  >a "targeted" email campaign is like a "polite" smack in the gob.

 > 

 > 

 > sorry ray, but i disagree entirely. if the mail campaign is targeted at people who have 'opted 

in' to an e-mail, then they do not accept this as a smack in the gob.

 > 

 > for example, if chinwag included a link to a site that provided comprehensive demographic 

info on the top 100 sites in the uk, i am sure that we would all want to visit that site.

 > 

 > three things are achieved - the recepients get information they want..the client gets a good 

quantifiable response...chinwag gets a good rate for the campaign and a satisfied client that is 

likely to return and spend again. that is what i call effective marketing. 

 > 

 > us research shows that targeted permission based e-mail marketing achieves upwards of a 

10% click rate and that is not something that any serious e-marketing person can ignore.

 > 

 > i think the biggest problem for most internet media agencies is that there is little or no 

creative with online ads and therefore a huge reduction in billing values. if this then reduces 

even further - as there is no need for any creative in a text based e-mail ad - where do the 

agencies get their money from.

 > 

 > hope this doesn't touch a raw one !!!

 > 

 > regards

 > 

 > gary

 > __________________________________________________________________

 > get your own free england e-mail address at http://www.england.com 



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