RE: UKNM: re: uknm: targetted email capaigns.

[Simon Sherriff]

I would suggest, that in the UK, the majority of users are not newsgroup aware, many of them being relatively new to the Internet. I would also argue that buying a list, and using it as a basis for a more permission based email list is an extremely cost effective way of marketing a new site. If an email is deleted straight away, or kept, used, and read must depend on the initial impact of the title. I am extremely sceptical of using banners. There are just too many of them around, and certainly when I'm navigating the web, I tend to ignore them !


Simon Sherriff


-----Original Message-----

From:	Jonathan Lumb [SMTP:

jonathansensei [dot] co [dot] uk

]

Sent:	03 December 1999 11:54

To:

uk-netmarketingchinwag [dot] com

Subject:	Re: UKNM: re: uknm: targetted email capaigns.


On Fri, 3 Dec 1999, gary pharo wrote:


: for example, if chinwag included a link to a site that provided

: comprehensive demographic info on the top 100 sites in the uk, i am sure

: that we would all want to visit that site.


However, if someone "bought" the chinwag mailing list and sent me a mail

of this type, without any mention of chinwag, I would not be impressed. If

the mail came from the list then I wouldn't be so bothered, although I

would still delete it before reading. I am totally against people just

"buying" mailing lists. It just shows a lack of effort to promote your

site in other avenues, and really I would say it is a smack in the gob.

Use currently existing lists and newsgroups, don't start your own.


: us research shows that targeted permission based e-mail marketing

: achieves upwards of a 10% click rate and that is not something that any

: serious e-marketing person can ignore.


What was mentioned originally was not a permission based email marketing

activity at all though. It was just someone wanting to get hold of a list

of UK-based addresses to send advertising out.


jonathan lumb // creative director // sensei.co.uk 



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