Re: UKNM: Beeb changes direction

[Dave Evans]

Well, as another former beeb employee, I think the 'new direction' sucks

bigtime. It doesn't work for the user; if its about shopping, why are

shopping links always buried in pop-ups, why doesn't beeb actually advise on

the best deals or otherwise endorse particular products and services? (These

are rhetorical questions - BBC Policy won't let them). It doesn't work for

the advertiser; why would I pay for a shopping link which won't let me

advertise my brand until AFTER someone has clicked on it? Problem with beeb

is it wants to have its cake and eat it; it wants to be commercial but not

give up access to public service content and marketing so it ties itself in

knots creating compromised ideas at the behest of BBC Policy. Its a damn

shame as beeb is full of hugely talented people who have to deal with this

nonsense daily. Rant over (I've been dying to get that off my chest!)


David Evans 

Head of Internet Services

EB Stores Group Ltd.




Date: Thu, 02 Dec 1999 23:38:24 +0000

From: Ian Fenn <

ianchopstix [dot] co [dot] uk

>

Subject: Re: UKNM: Beeb changes direction


At 12:56 02/12/99 +0000, you wrote:

  >How odd. I just went to check something out at Beeb

  >(http://www.beeb.com) and it's been turned into a shopping portal. If

  >the idea is to help people differentiate between beeb.com and bbc.co.uk,

  >I wonder why the Beeb site is still plastered with logos of various BBC

  >TV programmes. Perhaps I'm just easily confused...


 >I think that the differentiation relates to the difference in services, not


 >a differentiation in personalities, use of brands, etc. Then again, perhaps


 >the difference is obvious to a loyal former beeb.com employee such as

myself!


- --

Ian Fenn MA

Member of the International Association of Culinary Professionals

http://www.chopstix.net/ - Chinese cooking on the web! 



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