Re: UKNM: Beeb changes direction

[Mike Rich]

Two questions

If the beeb is so full of highly talented folk - why are the programmes so

mundane (i cd use another word here)?

If they all wish to be commercial - why don't they go for it - and we can all

stop paying the licence(or license) fee?


Dave Evans wrote:


 > Well, as another former beeb employee, I think the 'new direction' sucks

 > bigtime. It doesn't work for the user; if its about shopping, why are

 > shopping links always buried in pop-ups, why doesn't beeb actually advise on

 > the best deals or otherwise endorse particular products and services? (These

 > are rhetorical questions - BBC Policy won't let them). It doesn't work for

 > the advertiser; why would I pay for a shopping link which won't let me

 > advertise my brand until AFTER someone has clicked on it? Problem with beeb

 > is it wants to have its cake and eat it; it wants to be commercial but not

 > give up access to public service content and marketing so it ties itself in

 > knots creating compromised ideas at the behest of BBC Policy. Its a damn

 > shame as beeb is full of hugely talented people who have to deal with this

 > nonsense daily. Rant over (I've been dying to get that off my chest!)

 >

 > David Evans

 > Head of Internet Services

 > EB Stores Group Ltd.

 >

 > Date: Thu, 02 Dec 1999 23:38:24 +0000

 >

From: Ian Fenn <ianchopstix [dot] co [dot] uk>

 > Subject: Re: UKNM: Beeb changes direction

 >

 > At 12:56 02/12/99 +0000, you wrote:

 >   >How odd. I just went to check something out at Beeb

 >   >(http://www.beeb.com) and it's been turned into a shopping portal. If

 >   >the idea is to help people differentiate between beeb.com and bbc.co.uk,

 >   >I wonder why the Beeb site is still plastered with logos of various BBC

 >   >TV programmes. Perhaps I'm just easily confused...

 >

 >  >I think that the differentiation relates to the difference in services, not

 >

 >  >a differentiation in personalities, use of brands, etc. Then again, perhaps

 >

 >  >the difference is obvious to a loyal former beeb.com employee such as

 > myself!

 >

 > - --

 > Ian Fenn MA

 > Member of the International Association of Culinary Professionals

 > http://www.chopstix.net/ - Chinese cooking on the web!



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