UKNM: RE: UKNM Digest V1 #330

[John Braithwaite]

Just a couple of points:


For every net veteran there someone out there taking their first wobbly

steps on the net. Therefore I think that beeb and the BBC brands (e.g. Top

Gear/Gardeners World) are ideal for reaching to this audience and selling to

them. e.g. You have just watched Changing Rooms and you like the look of

that cheap sideboard - buy it online! The beeb v. BBC is a classic identity

problem for a service that is funded by the general public. Rumour had it

that some sites on beeb were doing so well (and getting more traffic than)

the bbc.co.uk sites that they were transferred from beeb to BBC.


The news from BT is interesting too - I guess because I get the digest

version of this newsletter it won't hit my desktop until this PM. Just a

quick thought: where does this leave the free ISPs? No money from phone

charges, no money from customers for the service. Anyone in their right mind

will also set their homepage to be whatever they want (e.g. bbc.co.uk) -

where do they go from here? How can they re-invent themselves?


On another note: Ray - Are you the Gecko from the Budweiser commercial? ....

let it go, mate!



 > Strange, I have never received any unsolicited email from Amazon. Neither

 > have they ever tried to sell me a "targeted email" service. I _have_

 > received email from them which they have had my permission to send. And I

am

 > grateful for the wonderful service they provide.

 >

 > But if you want to call them liars, cheats and frauds I guess that's your

 > business.


 > RT 


------------------------------


Date: Tue, 7 Dec 1999 00:26:35 -0600

From: Phil Gyford <

fabiuswell [dot] com

>

Subject: UKNM: Future of the Internet Questionnaire Results


Many thanks to all those from UKNM who responded to my questionnaire 

a couple of weeks ago. The results are now available here: 

<http://www.gyford.com/phil/uhcl/methods1/questionnaire.html>


Here's the sumary (from 76 total respondents):


* 83% of respondents expect to be voting electronically in referendums

     by 2010, and 35% expect this by 2002. Elections may take a little

     longer, but 70% still expect electronic voting in them by 2010 and

     22% by 2002.

* Most households will be online in ten years time, with 97% of people

     expecting more than half to have connections. Four fifths of

     respondents expect the majority of households to have broadband access

     by then.

* Wireless hand-held devices look set to be ubiquitous ten years from

     now, with 96% of respondents expecting to use them at least once per

     week in 2010. PCs won't be disappearing, with 87% expecting to use

     desktops or laptops regularly.

* The chances of most currently popular sites surviving ten years at

     the top are slim, with only Amazon.com, AOL.com, Microsoft.com and

     Yahoo.com given greater than 50% support.


In comparing the views of British and American respondents, I expected

to find differences resulting from the varying states of the Internet

in each country. The US is often regarded as being up to two years ahead

of the UK in its acceptance of the Net and the maturity of the industry.

Differences were rare however, suggesting Britain will catch up with

America over the next decade.


* Expectations of when electronic voting from home will occur are very

     similar. The only exception is that a higher percentage of Americans

     expect political referendums to allow this by 2002 (43% compared to

     31% of Britons).

* Although levels of Internet access are far more advanced in America

     right now, respondents expect levels to equalise over the next ten

     years with the vast majority of households having access.

* Compared to their British counterparts, few Americans expect to use

     set-top boxes or games consoles for Net access in 2010, only 31% and

     10% for each method (67% and 64% for Britons).

* When asked to pick websites that will make the top twenty over the

     next ten years, the BBC was a popular choice among the British.

* The Americans were slightly more optimistic about the future for

     today's websites and traditional non-Net companies.



Thanks again,

Phil


_

philgyford [dot] com

 / tel:281-990-9319 / icq:3794783

    http://www.gyford.com / http://www.haddock.org

_ 


------------------------------


End of UKNM Digest V1 #330

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