Re: UKNM: RE: UKNM Digest V1 #330

[Nigell Boulton]

and for every person who buys regularly online, there is twice as many who

are worried about issues like CC security etc. If an organisation like the

Beeb / BBC can encourage and empower more people to buy online it can only

be a good thing for the industry.


Nigell Boulton

Genius in Residence


----- Original Message -----

From: John Braithwaite <

JohnBGBGdirect [dot] com

>

To: <

uk-netmarketingmail [dot] chinwag [dot] com

>

Sent: Wednesday, December 08, 1999 9:49 AM

Subject: UKNM: RE: UKNM Digest V1 #330



 > Just a couple of points:

 >

 > For every net veteran there someone out there taking their first wobbly

 > steps on the net. Therefore I think that beeb and the BBC brands (e.g. Top

 > Gear/Gardeners World) are ideal for reaching to this audience and selling

to

 > them. e.g. You have just watched Changing Rooms and you like the look of

 > that cheap sideboard - buy it online! The beeb v. BBC is a classic

identity

 > problem for a service that is funded by the general public. Rumour had it

 > that some sites on beeb were doing so well (and getting more traffic than)

 > the bbc.co.uk sites that they were transferred from beeb to BBC.

 >

 > The news from BT is interesting too - I guess because I get the digest

 > version of this newsletter it won't hit my desktop until this PM. Just a

 > quick thought: where does this leave the free ISPs? No money from phone

 > charges, no money from customers for the service. Anyone in their right

mind

 > will also set their homepage to be whatever they want (e.g. bbc.co.uk) -

 > where do they go from here? How can they re-invent themselves?

 >

 > On another note: Ray - Are you the Gecko from the Budweiser commercial?

....

 > let it go, mate!

 >

 >

 >  > Strange, I have never received any unsolicited email from Amazon.

Neither

 >  > have they ever tried to sell me a "targeted email" service. I _have_

 >  > received email from them which they have had my permission to send. And

I

 > am

 >  > grateful for the wonderful service they provide.

 >  >

 >  > But if you want to call them liars, cheats and frauds I guess that's

your

 >  > business.

 >

 >  > RT


[Sam says: msg chopped]



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