Re: UKNM: Beeb changes direction

[Richard Longhurst]

More grist for the Beeb mill from their press release:


David Atter, Sales & Marketing Director, beeb.com, commented: " beeb.com has

evolved to be your starting point for shopping on the web.  Many people know

that you can use the Internet to buy goods and services from the comfort of

your desk.  However, there are few, if any, websites that will provide you

with high quality advice and impartial information on how to buy, where to

buy and what to buy in a totally safe environment - which you'd expect from

BBC Worldwide."


So that's "impartial information on how to buy, where to buy and what buy"


Since when have paid-for adverts been an impartial source of information? I

can't find any links to external shops other than thoses that have been paid

for. Or have I missed some?


And those magazine subscriptions beeb.com promotes? Are they the best music,

gardening, football and car mags, or are they all BBC magazines?


And the books in the book shop? All published by the BBC, aren't they?


If punters come to beeb.com expecting what David Atter talks about, they're

going to be sorely disappointed.


"Your starting point for shopping on the Web" is the 48-point promise the

site makes to visitors and it doesn't deliver.


Richard

http://www.richclickings.com



----- Original Message -----

From: "Ian Fenn" <

ianchopstix [dot] co [dot] uk

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Thursday, December 02, 1999 11:38 PM

Subject: Re: UKNM: Beeb changes direction



 > At 12:56 02/12/99 +0000, you wrote:

 >  >How odd. I just went to check something out at Beeb

 >  >(http://www.beeb.com) and it's been turned into a shopping portal. If

 >  >the idea is to help people differentiate between beeb.com and bbc.co.uk,

 >  >I wonder why the Beeb site is still plastered with logos of various BBC

 >  >TV programmes. Perhaps I'm just easily confused...

 >

 > I think that the differentiation relates to the difference in services,

not

 > a differentiation in personalities, use of brands, etc. Then again,

perhaps

 > the difference is obvious to a loyal former beeb.com employee such as

myself!

 > 



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