RE: UKNM: Focus groups

[Jeremy Stone]

Focus groups and surveys that study users' opinions and not their actual

behavior and are therefore misleading for the design of interactive systems

like websites. Automated usability measures are just as misleading. 

according to this weeks Jakob Nielsen column

http://www.useit.com/alertbox/991212.html


Jem Stone

BBC Education Production Online

jeremy [dot] stonebbc [dot] co [dot] uk (mailto:jeremy [dot] stonebbc [dot] co [dot] uk)

-----Original Message-----

From: Russell Buckley [

russellthepartnership [dot] co [dot] uk (mailto:russellthepartnership [dot] co [dot] uk)

]

Sent: 10 December 1999 15:19

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: Focus groups



Can anyone recommend any companies who can run Focus Groups for new sites or

help beta test on a wider scale?


Any pointers greatly appreciated.


Kind regards


Russell Buckley

The Handling Partnership

http://www.thepartnership.co.uk 



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