RE: UKNM: spiders / page impressions

[Emily Dubberley]

I'm not remotely recommending people should try to cheat the figures in any

way - apart from anything else, that sort of thing would probably be pretty

transparent when compared against unique users (i.e., one month users are

looking at 10 pages each, the next they appear to be looking at 100 pages

each!).  And it would be very short-termist.


Obviously people should behave ethically and only count genuine PIs - but

then again, people shouldn't spam, 'secretly' infiltrate newsgroups or any

number of other unethical things which go on in the name of internet

marketing (NB:  anyone else find it strange that there are some companies

who send out press releases to the trade announcing their guerilla marketing

activity? I've see this a couple of times over the last few months and it

seems to somehow be missing the point)


-----Original Message-----

From: Ian Tester [

Ian [dot] Testeremapdigital [dot] com (mailto:Ian [dot] Testeremapdigital [dot] com)

]

Sent: Monday, 27 November 2000 10:25

To:

uknmchinwag [dot] com

Subject: UKNM: spiders / page impressions



Emily wrote: "If nothing else, your PI's go through the

roof for a very short period of time due to the amount of spiders indexing

you."


Emily, *please* tell me that you're not implying that people should welsh

their impressions numbers by including spiders in the traffic stats. If so,

you might want to read an ABC definition (actually, that might not help

sooooo much), or at least start thinking of a slightly more ethical

definition of a page impression.


What year is this?


i


Ian Tester, Business Accelerator, EMAP Digital

http://www.emap.com - building the most exciting media company in the world

Exmouth House, Pine Street, London EC1V 0JL, UK

T 020 7868 7574 F 020 7868 7514 M 07880 557692 E

ian [dot] testeremapdigital [dot] com

AIM iantester



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