UKNM: Branding

[Ruth Stone]

Hello All


I have been asked by a client to do an internal audit of brand perceptions

and just wondered if anyone had a brand checklist for such a purpose or

knows of where I might find one.   You know the sort of thing, if brand X

were an animal/colour/mood which would it be and more searching questions to

assess perceptions postion etc.


Help, as ever, appreciated


Ruth



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