UKNM: RE: Lifestyle collection points

[John Braithwaite]

You're absolutely right Steve, I have been working on a business plan for

the last few months.... you see, you have these lifestyle collection points,

say in the centre of London (so that people can access them from work). They

carry most of their stock, but you can also order goods and have them

collected. They are particular to ranges of goods - clothes, food, books

etc.


However, because you get the customer to collect, you should also have

additional goods on display and some assistants available to help so that

you can sell people more items - this also allows the customer to make

payment on site and also avoids the uncertainty about online security.


I have decided to call these 'things' Social Home/Office Personal Shopping

or S-H-O-P-S for short.


Sorry, I can see how the collection point works for somewhere as expansive

and (sometimes) remote as the States - but IMHO for the UK (especially

London) you either get it to your door/box or a local general collection

point (post office/corner shop) or you pick it up from the shop.


JB




Date: Tue, 28 Nov 2000 21:04:22 +0000

From:

Steven_Buckleyexe [dot] com

Subject: RE: UKNM: Waitrose man in The Guardian


This is exactly what is meant by lifestyle collection points - home delivery

is

becoming less important and will soon become a premium delivery service.

The

great thing about lifestyle collection points is the pure convenience -

already

in the US companies are delivering to offices and set up special discount

rates

for large firms whose staff wish to use the service - GroceryWorks for

instance

delivers fresh and frozen food to our Dallas office each day.   Lifestyle

collection points could include :


The office

The car park at the office

The boot of your car - leave the keys with reception

The school playground picking up the kids

The train station on the way home

The petrol forecourt

The pub

The post office

The bank

etc

etc


Now if only they could work out a way to fulfil Robin's dream of lifestyle

collection we'd be on our way.....  oh and thanks to blind Ashley for

pointing

out my disgusting use of American geek speek in an earlier email - never

ever

will I again use the phrase 'models emerging in the grocery space'.... well

not

to that  level of conceptual granularity anyway - aaagggghhhh it's got me

again

(!)



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