Re: UKNM: Opt-in/Opt-out Boxes

[Alberts, Rob]

Hi


Dear A+S, while I agree that opt-in is the way to go, on what basis is your

view that pre-ticked opt-out boxes are "frowned upon". I'd really like to

know because we want to avoid the same pitfalls. Is there any research, it

it ethics, or is it more a home(page)truth?



Date: Wed, 29 Nov 2000 15:51:27 -0000

From: "Andrew Petherick" <

andrewmailtrack [dot] com

>

Subject: Re: UKNM: Opt-in/Opt-out Boxes


Opt out boxes are really frowned upon when the box is already ticked 'Yes'

for the person to receive information.  Also, if the opt out box is hidden,

then recipients think they're being spammed.  Opt-in is the only truly

ethical way of collecting data online (without pissing people off!)


- ----- Original Message -----

From: Sarah Thomas <

sarah [dot] thomasfirebox [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Wednesday, November 29, 2000 2:43 PM

Subject: UKNM: Opt-in/Opt-out Boxes


> Hello

>

> Can anyone clear up this query for me?

> What are the legal requirements regarding opt-in and opt-out boxes. Even

> though opt-out boxes are more effective, I've heard that they are frownd

> upon.

>

> Cheers

> Sarah



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