UKNM: Ranty philosophy

[Ashley Pomeroy]

>>>>who in their right mind ... would specify a system [such as

television]<<<<


Television and The Internet are made of three things - a medium, a

technology, and a distribution model. The Desktop Interent is a terrible

medium and a slap-dash, jerry-rigged technology, but a fantastic

distribution model.


(By 'The Desktop Internet', incidentally, I mean the pc-based, desktop

internet. Interactive TV is also the internet, but in ten years people

will call it 'TV'. 'The Internet', as a term, will die out.)


Television, on the other hand, does the first two very well, but is

one-way. For now. As digital television takes off that will change. It

will take less for Television to corner all three bases than it will take

The Desktop Internet, and for this reason the internet is and will remain

the fringe. We may well be witnessing the peak of The Desktop Internet,

right here and now.


Damn, I should turn this into a book. It would be the above three

paragraphs padded out with 17,887 words of waffle, and it would sell 239

copies and make me 58.98 pence.


Anyway, I'd much rather be writing and directing television ads than

banner ads, as television is a proper medium which people take

seriously. Want to make friends? Tell them that you're a television

producer. Don't say that you design 120x60 banners for Lycos, because

they'll laugh. That's the way it is.


Television is fantastic. I can sit back, turn the set on, and I feel happy

to watch the lights and listen to the sounds wash over me. I don't have to

think or feel, I can just allow the aerial to fill my brain with other

people's thoughts. People should have two television sets at all times, in

case one breaks.


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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