RE: UKNM: Ranty philosophy

[Robin Edwards]

Hmm, you say TV is one way and say it will become two way, which is a Good

Thing(TM):


> Television, on the other hand, does the first two very well, but is

> one-way. For now. As digital television takes off that will change. It

> will take less for Television to corner all three bases than it will take

> The Desktop Internet, and for this reason the internet is and will remain

> the fringe. We may well be witnessing the peak of The Desktop Internet,

> right here and now.


But then you say:


> Television is fantastic. I can sit back, turn the set on, and I feel happy

> to watch the lights and listen to the sounds wash over me. I don't have to

> think or feel, I can just allow the aerial to fill my brain with other

> people's thoughts. People should have two television sets at all times, in

> case one breaks.


So you don't want interactivity then?


Anyway, I agree that TV commercials kick the proverbial bottom when it comes

to the production values and budgets that get applied.


TV replace the Internet? Only if we have a hugemonsterous paradigm shift.

Reading text based info on an interlaced TV screen hurts your eyes and is a

blooming nightmare. Having bouncy presenters, such as the lovely Gail Porter

or John Noakes, tell you information via broadcast quality video is what TV

currently does well.


But we're currently trying to solve the problem by making the TV more like a

computer:


* It's too hard to decipher the info - let's make the text bigger then

* There's no mouse - let's use a numeric keypad approach to navigation

instead

* It flickers like a bugger - try to avoid horizontal lines then and use a

special colour palette

* There's no hard disk for plug-ins/caching/saving the info I've already

seen - umm, download it each time then

* The family wants to watch Brookie but I'm trying to buy their Xmas

presents/read my email - tell them you wear the trousers in the family and

they do what you say


Straw poll: How many people on the list who have email through a TV set top

box use it regularly? How many regularly shop through their digital TV box

instead of their PC?


Don't get me wrong, we love digital TV and will happily provide services to

any major retailers and brands that are keen to join in the fun, but there

are big issues to solve that go beyond simple sound bites. We need a digital

TV equivalent of 3G mobile in my opinion. We also need to work out what is

the best way to use it for the benefit of all users of all physical

abilities. Subtitles? I nearly spent.


Robin


--

Robin Edwards

Clockworx

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

   W: http://www.clockworx.com/ W2:

http://www.shopworx.net/



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