uk-netmarketing Archive

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Subject: RE: UKNM: B2B / SME ideas
From: Lindsey Pickles
Date: Tue, 12 Dec 2000 14:56:07 GMT

Viral Marketing is pretty much a B2C technique, it's difficult to make an
SME service/product 'pass-on-able' as viral apps/emails only really works if
they are funny or rude, I can't think of many SME services/products that
fall into these categories! Also, who will pass on information that is
probably not relevent to their friends and could potentially benefit their
competitors?

You might be able to do something with SMS but it really depends what the
product/service is that you're trying to pitch for...

-----Original Message-----
From: James Gordon-MacIntosh [jamesgmacathotmail [dot] com (mailto:jamesgmacathotmail [dot] com)]
Sent: 11 December, 2000 2:57 PM
To: uknmatchinwag [dot] com
Subject: UKNM: B2B / SME ideas


Hi there,

Has anyone got any good examples of successful viral/ e-mail / SMS / mobile
Internet marketing ideas to appeal to small and medium size enterprises from
a B2B provider? Looking for really general stuff to offer up as random "this
is what can be done" 's.

Any examples / ideas appreciated -- am actaully looking to find an agency to
come up with and implement specific ideas if the client bites on the basic
principle of this kind of marketing so sales pitches with ideas gratefully
accepted.

Please reply to jamesatgordon-macintosh [dot] com (mailto:jamesatgordon-macintosh [dot] com), am out of office at the
moment but am after info soonest, hence hotmail send address.

Thanks,
James


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