Re: UKNM: Design, Design, Design

[Ashley Pomeroy]

>>>>Jacob Nielson's vision of design ideal could be similar to us all not

using apostroph es at all 'cause it's too damn confusing.<<<<


Personally, I think Jakob Neilsen is wonderful, and you're wrong. We

shouldn't even be discussing him, in fact. As advertisers our job is to

attract the attention of the customer; Jakob is an information designer,

not a marketeer, and his philosophy approaches design from this

perspective. From our perspective, design exists to attract the attention

of the customer - from his perspective, design exists to assist the

transmittal of information. To argue from a marketing point of view that

Jakob Nielsen is fundamentally broken is to argue that a book should

consist of a front cover, a back cover, and a publicity campaign.



-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/


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