Re: UKNM: WAP Numbers

[Neil.McIntosh]

James Closs wrote:

>Nope. The guy is a pompous twat. He has some valid (though mostly

>plain obvious) points to make about usability but chooses to

>more-or-less totally ignore branding/aesthetic issues.


I'd agree that Nielsen makes a lot of obvious points, but then that's

becuase...

1/ So many people still don't get them

2/ So many people are willing to pay $20,000 a day to have those obvious

points

explained to them by the Man Himself.


Wouldn't you do a Jakob if you could get away with it?


As for branding/aesthetic issues, the central thrust of all he says is that

the

user experience comes first, and is much more important than, say,

shockwaved

versions of the company logo. And I'd say navigation was a pretty important

aesthetic issue, too.


But then both those points are dead obvious as well, aren't they?


Oh.


Regards,


Neil Mc


===================

Neil McIntosh

Deputy editor, Online

The Guardian, London

t: 020 7239 9925

f: 020 7713 4154

www.guardian.co.uk



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