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Subject: Re: UKNM: WAP Numbers
From: Neil.McIntosh
Date: Fri, 15 Dec 2000 09:58:46 GMT

James Closs wrote:
>Nope. The guy is a pompous twat. He has some valid (though mostly
>plain obvious) points to make about usability but chooses to
>more-or-less totally ignore branding/aesthetic issues.

I'd agree that Nielsen makes a lot of obvious points, but then that's
1/ So many people still don't get them
2/ So many people are willing to pay $20,000 a day to have those obvious
explained to them by the Man Himself.

Wouldn't you do a Jakob if you could get away with it?

As for branding/aesthetic issues, the central thrust of all he says is that
user experience comes first, and is much more important than, say,
versions of the company logo. And I'd say navigation was a pretty important
aesthetic issue, too.

But then both those points are dead obvious as well, aren't they?



Neil Mc

Neil McIntosh
Deputy editor, Online
The Guardian, London
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